Latest News

Catch up with our latest company and industry news.

Volkswagen T-Roc named best car for caravans up to 1,300kg in What Car? Tow Car Awards 2026

Award judged by experts at What Car? magazine and the Camping and Caravanning Club

Shout out to a new brand! XPENG has joined our exclusive discounts with Forces Cars Direct.

We’re happy to announce our exclusive military discounts on the XPENG G6.

Third generation of the successful SUV: new Audi Q7 combines versatility and performance

Powerful TDI V6 engine with MHEV plus technology and EPC ensures spontaneous response and high efficiency – combined with even more dynamic, permanent quattro all-wheel drive as standard

Hyundai Motor Europe Introduces IONIQ 3: Aero Hatch Elevates EV Technology for Simple, Spacious and Intuitive Mobility

Newest member of the IONIQ lineup makes electric mobility more intuitive, comfortable and relevant for everyday European needs.

New BYD DOLPHIN G DM-i arrives to revolutionise Europe's B-segment

Best-in-class practicality and huge combined range of more than 621 miles.

The all-new Lexus ES 350e saloon: UK model range

All-new battery electric model elevates the Lexus ES as a technically advanced premium saloon with superior luxury features.

Mazda6e Wins 2026 World Car Design of the Year Award

Mazda earns the Award for the third time, following the Mazda 3 in 2020

Volkswagen presents the all-new ID. Polo GTI

Long range and suitable for everyday use.

Getting Up Close and Personal with the New Chery Tiggo 9

See what we thought about the new Chery Tiggo 9.

SEAT refreshes the new Ibiza and new Arona with vibrant exterior colours

From launch, the new SEAT Ibiza and SEAT Arona featured a palette of seven exterior colours, including the exclusive Onyric colour.

Nissan Unveils All-New, All-Electric JUKE, Advancing Its European Electrification Strategy

First-ever 100% electric JUKE, built on CMF-EV platform and produced in Sunderland, UK

Veteran Takes on 6,000-Mile European Challenge to Support Breakfast Club Community

A military veteran is preparing to embark on an extraordinary journey across Europe to raise awareness for a cause close to his heart, supporting fellow veterans and tackling social isolation.

New Brand Alert! KGM has joined our exclusive discounts with Forces Cars Direct.

We’re happy to announce the exclusive military discounts on seven KGM models.

Welcome to Forces Cars Direct

If you serve, you save

We provide new car discounts for all
Armed Forces personnel, past and present.

To discover the discounts available for you and to find your ideal car, please select your eligibility from the list below:

Not sure if you’re eligible? Find out if you are here