Featured deals

Clio Hatchback 1.6 E-tech Full Hybrid 145 Techno+ 5dr Auto
Renault Clio Hatchback
g
1.6 E-tech Full Hybrid 145 Techno+ 5dr Auto
From £18,898.39
 
Save £2,896.60
Puma Hatchback 1.0 Ecoboost Hybrid Mhev St-line 5dr
Ford Puma Hatchback
g
1.0 Ecoboost Hybrid Mhev St-line 5dr
From £22,704.40
 
Save £4,775.60
Id.4 Estate 125kw Match Pure 52kwh 5dr Auto [19'' Alloys]
Volkswagen Id.4 Estate
g
125kw Match Pure 52kwh 5dr Auto [19'' Alloys]
From £29,729.15
 
Save £9,860.85
RZ Electric Estate 300e 150kw Premium 71 KWH 5dr Auto
Lexus RZ Electric Estate
g
300e 150kw Premium 71 KWH 5dr Auto
From £35,916.56
 
Save £16,528.44

Who’s eligible?

Our discounts, packages and services are available to all individuals that are…

Three easy steps to your new car

Driving away in your new car with a great Forces Cars Direct discount couldn’t be easier.

1

Browse

Browse our website for a full range of new cars and exclusive savings and submit your enquiry. If you can’t find the car you’re looking for, just give us a call.

2

Order

Working with your Sales Advisor you can tailor your order, including any optional extras or colour choices.

3

Deliver

Our team will keep you informed every step of the way and confirm a delivery date and time to suit you, delivering your new car direct to your door or to your local participating dealership.

Our car manufacturer partners

You can benefit from a Forces Cars Direct discount on all of these brands. We work closely with our partners to establish and facilitate a unique programme, guaranteeing you the best deals.

Rt Hon Tobias Elwood MP

It is gratifying to see private sector companies like Forces Cars Direct and Motor Source Group providing services specifically tailored to these groups of people and enable them to make savings on everyday living.

Latest news

Catch up with our latest company and industry news.

New Volkswagen T-Roc receives top rating of Five Stars in Euro NCAP Tests

Read more >

Jaecoo named CARWOW's brand of the year 2026

Read more >

BYD Storms To Success In The Cinch Car Of The Year Awards

Read more >

Upcoming Cars for 2026: What to Expect From Next Year’s New Models

Read more >

Here to help you buy

Wherever you are in your purchase decision, we are here to help with knowledge and advice to guide you with no pressure to buy. We offer a full service giving you everything you need to drive away in your new car including finance and insurance.

Our Finance package

Sell your car

We welcome all makes and models and guarantee the best price, whether you are looking to part exchange for a new car, or simply just sell your current car.

Use our free valuation portal to value
your current car.

Why choose us?

We feel strongly about rewarding our Armed Forces and doing the best that we can for the military community, serving, ex-military and retired.

If you serve, you save!

Trustpilot

Our customer reviews

Rated 9.8 out of 10

Close to our heart

We are proud to work in partnership with several Armed Forces organisations to further support our military community.

Find out more about these partnerships by clicking the logos below.

As featured in...

Welcome to Forces Cars Direct

If you serve, you save

We provide new car discounts for all
Armed Forces personnel, past and present.

To discover the discounts available for you and to find your ideal car, please select your eligibility from the list below:

Not sure if you’re eligible? Find out if you are here